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Car Dealership Marketing: How Zupps Sell More Holden Cars On ‘Sales Day’

Car Dealership Marketing

Zupps is 1 of Australia’s biggest new and used car dealerships.

About 5 times per year Zupps hold a ‘Sales Day’ event.

Each ‘Sales Day’ promotes a specific type of car. Here are a few examples:

– Holden New Car Sales Day
– Holden Used Car Sales Day
– Mitsubishi New Car Sales Day
– Mitsubishi Used Car Sales Day
– Mitsubishi, Peugeot & Suzuki Sales Event

To attract more families to their ‘Sales Day’ events who are interested in buying a new or used car, they have a secret car dealership marketing strategy.

Car Dealership Marketing Idea: How Zupps Drive More Foot Traffic To The Car Dealership Floor

 
At every ‘Sales Day’ Zupps hire Snowy Joey to bring snow cones, fairy floss and popcorn to the car yard.

Then when Zupps promote their ‘Holden Sales Day’ with free snow cones, fairy floss and popcorn… guess what happens?

More families come along, bring their kids and make a day of it!

All this extra foot traffic results in more families coming through the car yard and buying a car from Zupps.

The local Zupps dealership also builds more trust, respect and recognition from families in the local area by first giving something away for nothing.

This means that the first exchange with the customer is based on ‘giving value’.

In the book “Influence: The Psychology of Persuasion” by Robert Cialdini the act of giving first is proven to influence the other person to take your desired action through the power of “reciprocation”.

Here is how it works: If a person who is selling cars buys you/your kids a snow cone/fairy floss/popcorn, you are more likely to buy a car from them.

It is a simple concept, but super powerful.

With the “done-for-you” hire packages Snowy Joey provides Zupps, it makes it really easy for the management at Zupps to take advantage of the psychological influence of “reciprocation” on all their ‘Sales Days’.

Here is what Alyssa Cordwell (Zupps Mt Gravatt Marketing Coordinator) had to say…

car dealership marketing

Alyssa and the team at Zupps have been soo happy with the results that they now hire the Snowy Joey snow cone, fairy floss and popcorn stands for all of their Sales Days (and have done so since 2012).

If you want to book a snow cones, fairy floss and popcorn in 1 Unlimited Hire Package for your car ‘Sales Day’ events, here is how you can do it:

Step 1… Go to the Snowy Joey Hire Packages product page

Step 2… Pick the “3 Fun Foods for 5 Hours” Hire Package to get snow cones, fairy floss and popcorn for your event

Book My Hire Package Now

If you have any questions about how we help cater for Zupps events, call Rosanne (the Owner) on 0433 617 299.